Aniela Hoitink

Aniela Hoitink

After she completed Fashion Design at the Utrecht School of Arts, Aniela worked for various fashion companies, gaining a wealth of experience in developing artworks and all-over patterns as well as in designing entire collections. Aniela launched Neffa in 2004, as a way to better express her creativeness and to give her the opportunity to turn her original ideas into surprising products and concepts.

The name Neffa means “net effe anders” in Dutch, wanting to do things just that bit differently. For Aniela distinctiveness and individuality is what makes the world a special place. People want to be part of a group, yet at the same time they wish to retain their own unique personality. In her designs she creates room for their own personal touch, but also to emphasize the distinctiveness of the material.

Aniela wants to change the way we use textiles and is investigating how we can and will use textiles in the future and what the implications are. Using technology and microbiology, she tries to improve or change the properties of textile. For her textile is an extension of the skin and she is interested in its multifunctional layers and how to apply those in textiles. She translates technology into surprising, tangible results in textile, with a distinct style and a unique appearance.

Aniela helps companies, research institutes and universities by applying their technology into prototypes or designs in order to make it more appealing for a specific target group or a wider audience. She also initiates her own projects and gives inspiring presentations. Her work is featured in various magazines and blogs as WGSN, Icon and Coulture and is regularly exhibited.

Chameleon mood scarf | Neffa

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